For episode 4, please watch the video and then read Alison’s account of events.
Stories have the power to inspire action. They are effective in the context of organisational change because they help us to understand complexity, they can change or enhance perceptions, they are easy to remember, they are non-adversarial and non-hierarchical. But perhaps most importantly, stories engage our emotions: they make us think and they make us feel.
Stephen Denning describes such stories as springboard stories. These are stories that enable an audience to achieve a leap in understanding so that they can see how an organization or community or complex system may change.
“A springboard story has an impact not so much through transferring large amounts of information, as through catalyzing understanding. It can enable listeners to visualize from a story in one context what is involved in a large-scale transformation in an analogous context. It can enable them to grasp the idea as a whole not only very simply and quickly, but also in a non-threatening way. In effect, it invites them to see analogies from their own backgrounds, their own contexts, their own fields of expertise (Denning, 2001, p xix).”
A springboard story should have the following characteristics: it should
• be inherently interesting;
• be easily understood by the audience;
• embody the change idea;
• spring the listener to a new level of understanding;
• have a positive ending;
• have an implicit change message;
• encourage the audience to identify with the protagonist;
• deal with a specific individual or organisation;
• have a protagonist who is prototypical of the organisation’s main business;
• be true;
• be tested.
What do you think about this? Can you think of any examples from your own experience?
Ref: Stephen Denning (2001) The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations. Elsevier.
Esther Walker (Forum Interactive, esther@foruminteractive.co.uk).